Visual: incorporate compelling visuals, infographics, or video content that not only catches the eye but also simplifies complex information, making the content more digestible and shareable.
As part of our regular work to improve results, we've released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search:
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SEO can help your site be more intelligible, discoverable, and usable to its potential visitors. Optimization influences both what your content looks like when shown within the SERPs and what your content looks and behaves like when searchers click through to your digital assets.
Because Google ranks pages and not entire websites, it’s best to build links pointing directly to the page that you want to rank.
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When searchers reach your site via clicking on the organic SERPs, this is known as “traffic”. Whether the click-thru-rate (CTR) to your website pages from the SERPs impacts organic rankings in Google is a matter of ongoing controversy and debate in the SEO industry.
The Learning Center is organized by topic for easy navigation, and each article includes links to other content you may find useful along the way.
Rather than looking for universal top ranking factors, research the types of media Google, Bing, or other entities are returning for your top keyword phrases.
When you built your website, you likely here created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there's pelo guarantee that any particular site will be added to Google's index, sites that follow the Search Essentials are more likely to show up in Google's search results.
Ahrefs Webmaster Tools allows you to improve your website’s SEO performance and get more traffic from search. It’s completely free for website owners.
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These semantic relationships go far towards helping Google determine which results to show for each query they receive from the searching public.